Who?

The people behind Createria have not studied organisations from the outside. They have built them, broken them and rebuilt them – across different industries, different stages and different kinds of pressure.

Yuliia Pelikhanova – Founder & CEO Yuliia knows what it takes to scale a company because she has done it – growing an organisation from a handful of people to several hundred by building the internal architecture that made that growth coherent rather than chaotic. She later founded and ran her own business through one of the most operationally difficult periods in recent history, learning firsthand what organisational resilience actually looks like under constraint. Before Createria, she led the creation of a learning and development function inside a technology company of over three thousand people, then took on the HR Director role, working at the direct intersection of organisational design and business outcomes. Her academic background is in cryptography, which gives her unusual precision in how she thinks about systems, compatibility and risk. Technology founders trust her because she understands their environment from the inside – without losing the human dimension that most technical operators miss.

Ivan Tkach – Co-Founder & Managing Partner Ivan spent over two decades inside one of Eastern Europe's largest technology companies, moving from Java developer to team lead to department head to CTO, carrying full responsibility for R&D and delivery across the entire organisation. He has lived through every stage of company growth from the inside: what holds a structure together when scale accelerates, what fractures it when the wrong people are in load-bearing roles and what kind of leader is actually needed at each inflection point – not in theory, but in practice. He works with Spiral Dynamics and Adizes not as frameworks to explain, but as lenses he has used for years to read people and organisations before making decisions. His starting question in any engagement is never about candidates. It is about the system they would be entering.

Gregory Golodnov – Partner, COO & Organisational Architect Gregory joined Createria at its founding as its youngest partner and now leads the operational architecture of the firm: how engagements are structured, how diagnostics are sequenced and how the methodology translates into decisions that are made under pressure. He holds both Level One and Level Two certifications in Spiral Dynamics from ValueMatch, making him the team's most formally credentialed practitioner of the framework that underpins everything Createria does. He works directly with PE funds, founders and investment teams on organisational structure, culture mapping and executive search, with a particular focus on deep tech, high-growth and venture-backed environments. Where Yuliia and Ivan bring decades of operational experience to an engagement, Gregory brings methodological infrastructure: the ability to read a value system, identify a structural gap and articulate exactly what kind of person closes it. He is the reason Createria's approach scales beyond intuition.

We work with a limited number of clients at any given time. This is not a policy – it is how we protect the quality of our thinking. A search done well requires understanding your context deeply enough to make a judgement, not just a recommendation.

If you are building something that depends on having the right people in the right places, we’re worth talking to.